UK / China · English / 中文
I turn social data into decisions for global brands.
Cross-border Marketing Specialist bridging Western and Chinese markets across consumer tech, real estate and education. Currently managing global social operations for TCL (4M+ followers), driving end-to-end campaigns from creative and KOL partnerships to UGC and performance analytics. Proven track record in scaling global brands and executing localised campaigns on Chinese platforms.
- Based in
- Beijing · London
(Open to relocation) - Languages
- English (fluent, IELTS 7.5)
中文 (native)
한국어 (beginner) - Skills
- Microsoft Office · Google Workspace · Meta Business Suite · TikTok Studio · YouTube Studio · RedNote Creator Center · Canva · GenAI tools · Vibe coding
- Interests
- Travel, film, reading, photography, theatre, stand-up comedy, creative writing
Highlights
IG Followers (TCL Brand)+156%8.6K → 22K
in 6 months
in 6 months
Total Followers (TCL)+190K3.87M → 4.06M
in 6 months
in 6 months
Enquiries (Greystar)+40%Year-on-year growth
in enquiries
in enquiries
Tenancies Secured (Unihood)£1.5M+Annual value of
tenancies signed
tenancies signed
Work Experience
Full details on LinkedIn ↗-
01
2025–26
Hylink Digital Solutions (UK)
Account Executive · London · HybridHover for detailsKey clientsTCLGlobal social mediaClient ManagementPerformance Analysis & ReportingData-Driven InsightsCreativeOperationsKOL CollaborationUGC & GiveawayCampaign DeliveryCommunity ManagementCross-Time-Zone Collaboration- Sports partnerships
- Olympics · Arsenal FC · FIBA · NFL
- Industry events
- CES · MWC · IFA
GreystarChina social mediaContent PlanningEvent SupportOn-site Content ShootsCopywritingDesignPaid Media Optimisation -
02
2022–23
Beijing LGBT Center
Communications Assistant · Beijing · Remote -
03
2020–21
Unihood Candarin Home Ltd.
Leasing Consultant · London · Remote -
04
2021
JD.com, Inc.
Marketing Intern · Beijing · On-site -
05
2020–21
Dingtone Inc.
Overseas Product Marketing Intern (SEO) · Hangzhou · Remote
Portfolio
Social Media Management
TCL's global social media portfolio across 8 official accounts
TCL Electronics
4.6M followers 
118K followers 
84.7K followers 
1.1M followers 
24.4K followers 
25.9K followers 
934.4K followers 
1.09M subscribers
Copywriting & Design
Promotional Posts for Greystar's Student Accommodation Brand
Education
-
MSc
2023–24
Inequalities and Social Science – Merit
London School of Economics and Political Science (LSE)MSc Academic Representative, Department of Sociology -
BA (Hons)
2018–22
International Business and Communications Studies – High 2:1
University of Nottingham Ningbo China (UNNC)Communications & Events Coordinator, EDI Society
Contact
Email: [email protected]